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About Sock Day
Culture & Art
Ends: Dec 04, 2024
DESCRIPTION:
National Sock Day, an initiative founded by the apparel brand Pair of Thieves, is observed annually on December 4. The day was established in 2016 to celebrate the "noble, hardworking sock" and coincides with the date of two significant events in the world of performing arts. On December 4, 1954, the final curtain fell on the first revival of the Broadway musical "On Your Toes," which debuted in 1936.
National Sock Day transcends the mere appreciation of socks as a fashion or comfort item; it underscores a broader message of caring and community support. Pair of Thieves has embraced this spirit by focusing on charity work associated with the day. Socks, the most requested yet least donated item at shelters, hold significant importance in this context. Pair of Thieves has substantially contributed to supporting the unhoused community, having donated over 3 million socks.
In a noteworthy act of philanthropy, the company teamed up with Los Angeles' KTLA 5 to donate 50,000 pairs of socks on National Sock Day, with half of these going to the Dream Center, a significant step in addressing the needs of those less fortunate.
The day encourages not only the celebration of socks but also promotes acts of kindness and giving. Each year, Pair of Thieves pledges to donate a pair of socks for every use of the #nationalsockday hashtag, inspiring people to show off their favorite socks, acquire new ones, give sock gifts, and engage in charitable activities. This combination of celebration and philanthropy encapsulates the essence of National Sock Day, turning a seemingly mundane item into a symbol of warmth, care, and community support.
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