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Businesses lose millions of dollars each year because they fail to use the cooperative advertising funds (co-op) made available by original equipment manufacturers, brands, and service providers. Co-op funds are used for marketing your business, with most expiring at the end of the year. We're heading into the fourth quarter; use Co-op Advertising Awareness Month to see if your company has any unspent co-op advertising dollars. You just might be surprised.

Not sure how to claim them or use them? Every major media outlet, be it print, online, outdoor, events, or broadcast, will have at least one person on their sales staff who is an expert on co-op advertising. Most senior-level account managers will also be experts. Contact the medium or organization you want to market through, and they'll find out if you have co-op funds, help you file the paperwork, monitor the ads to ensure compliance and provide you with the proof you need to get reimbursed. All you have to do is make that call.

Africa

Oct

Animal Safety & Protection Month, Ntl.: October

06:20 AM | -

National Animal Safety and Protection Month promotes first aid and health care awareness for pets and animals. It is a joint promotion between Vita Bone and the American Red Cross.

Africa

Oct

Antidepressant Death Awareness Month: October

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Whether self-induced through suicide or a victim of side effects, Antidepressant Death Awareness Month is a month to remember all those who have been injured or killed at the hands of someone taking or on antidepressants.

Africa

Oct

Anxiety and Depression Awareness Month (AU): October

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Over 3 million Australians struggle with anxiety or depression each year. Anxiety and Depression Awareness Month in October focuses on care and resources for families and those suffering.

Africa

Oct

Applejack Month: October

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National Applejack Month occurs each year in October and celebrates the first original distilled liquor in the United States, also known as "Jersey Lightning." Applejack is an early colonial drink made from hard cider, wine, or beer. To make it, simply freeze the beverage, peel off the ice (the water component), and what remains is highly concentrated alcohol. The process is called "freeze distillation." Applejack grew in popularity when the reverend John Chapman (Johnny Appleseed) worked his way up and down the Ohio River, distributing apple tree seeds to the people and instructing them on how to create applejack from the fruits of their labor. Applejack is used in various cocktails and continues to be distilled today by Lairds of Scobeyville, New Jersey, a licensed distillery since 1780.

Africa

Oct

AquaTober: October

06:20 AM | -

AquaTober is a challenge. Can you go 31 days drinking only water? Just water? The month is about getting back to basics, encouraging people to choose water over other beverages and educate the public about the necessity of clean water and access to it as a human right.

Africa

Oct

Architecture Month, Archtober: October

06:20 AM | -

Architecture Month began in Los Angeles in 2007. As the years passed, several cities joined the effort to honor their unique architectural heritage during October. In New York City, Architecture Month is "Archtober." Each city has its traditions, often paired with community education efforts designed to teach the public about architecture and what it is. Below is the original resolution establishing Architecture Month in Los Angeles. ARCHITECTURE MONTH RESOLUTION WHEREAS, the City of Los Angeles is world-renowned for its famous architects, architecture, and architectural enthusiasts; and WHEREAS, the City of Los Angeles is home to one of the largest Chapters of the American Institute of Architects, the AIA/LA Chapter, with nearly 3000 members; WHEREAS, the American Institute of Architects will be celebrating its one-hundred and fiftieth anniversary; WHEREAS, AIA/LA in working with the varied and diverse interests of numerous other architectural societies, historical preservationists, conservancies, et al.; and WHEREAS, the goal of better educating the community about the importance of architecture and design can lead to a more livable and sustainable community; and WHEREAS, the continued appreciation of architecture and design promotes economic vitality for a region and the advanced health of an area; and WHEREAS, the City of Los Angeles is in a unique position to recognize the merits of the vast wealth of architecture already within its municipality; and WHEREAS, the City of Los Angeles can further promote the idea of design excellence and the benefits of elegant density to its populace in an effort to promote a more sustainable, green and livable community; THEREFORE, BE IT RESOLVED, with the concurrence of the Mayor, that by the adoption of this resolution, the City of Los Angeles hereby officially recognizes the month of OCTOBER as being ARCHITECTURE MONTH, with the expectations that The Los Angeles Chapter of the American Institute of Architects each year will coordinate a series of programs in conjunction with other interested parties that promote the values of architecture and the unique character of the City of Los Angeles to the community-at-large, and, in addition, communicate the programming of these events to City Staff in such a way that the City of Los Angeles can take advantage of these educational opportunities for its constituents. PRESENTED BY: TOM LABONGE Councilmember, 4th District

Africa

Oct

Armed Forces Day (KR)(1950): October 1

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Armed Forces Day in South Korea marks the anniversary of October 1, 1950, when UN and Korean forces drove communist forces north of the 38th parallel.

Africa

Oct

Arts & Humanities Month, Ntl.: October

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National Arts & Humanities Month grew out of National Arts Week, the National Endowment for the Arts, and Americans for the Arts started in 1985. In 1993 this event became a monthly awareness campaign focusing on the importance of culture in America. In 2015 the White House issued a Presidential Proclamation supporting the month.

Africa

Oct

Autism Awareness Month (CA): October

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Canadian Autism Awareness Month occurs each October to raise awareness of the condition and support families and those with it. Host an independent fundraising event. The website includes tools to help you. Check out the details on our Host an Event page: http://autismcanada.org/get-involved/host-an-event.

Africa

Oct

Bake & Decorate Month, Ntl.: October

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With the holidays approaching, October is the perfect month for Baking and Decorating. Each year Wilton Enterprises sponsors this month to encourage and acknowledge creative baking. Whatever gets your creative going, spend some time experimenting and having fun during Baking and Decorating Month! For the recipe of the ULTIMATE BIRTHDAY CAKE BY BETH RECIPE, the cake shown in the Masthead, follow this link: http://www.wilton.com/ultimate-birthday-cake-by-Beth/WLRECIP-798.html

Africa

Oct

Battery Safety Month (Auto): October

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Each year, roughly 6,000 eye injuries result from working with auto batteries. Prevent Blindness created this month to educate consumers on the dangers of auto batteries and how to avoid eye injuries. The organization recommends the following seven tips to prevent eye injury: BATTERY SAFETY PRECAUTIONS To prevent an accident that could cause serious eye injuries, you should follow several safety precautions when jump-starting, inspecting, or testing the battery. 1) Protect your eyes with ANSI Z-87.1 splash-proof safety goggles when working on or near a battery. 2) Never work on a battery near an open flame, such as a match, lighter, or cigarette. Batteries contain hydrogen and oxygen; a spark could ignite them, causing the battery to explode. 3) Check the battery for damage—cracks, corrosive materials, and loose wires, once a month. 4) Ensure your jumper cables are rust and corrosion-free with no exposed wires. Cables repaired with electrical tape are unsafe. 5) Do not drop metallic objects on a battery, as a spark can ignite the gases produced by the battery. 6) When jump-starting, inspecting, or testing your battery, never lean over the battery—even if you wear safety goggles. The battery could explode and damage your face and body. 7) Squeezing the battery casing may cause the sulfuric acid stored inside the battery to spill through the vents. Use a battery carrier when available, and always handle it with extreme care.

Africa

Oct

Bed & Breakfast, Country Inn Day (US/CA): October 1

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The first Sunday in October recognizes all B&Bs, inns, and their keepers in the US and Canada through "National Country Inn, Bed & Breakfast Day," The event was created in 2005 by Tina Czarnota, the author of "Country Inn, Dead & Breakfast."

Africa

Oct

Bi-national Health Week (US/CA/MX-varies locally): October

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Each year a week in October is set aside in the United States, Canada, and Mexico to focus on health. The week can happen at any time during October, with different cities, provinces, and states staggering dates throughout the month with localized programs. See your local universities, hospitals, and clinics for participation in your local. It is a time for neighboring nations to celebrate their friendship and renew their partnership in creating a healthier and more prosperous future for their peoples and each other.

Africa

Oct

Bilingual Child Month, Celebrating the: October

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How lucky you are if you are a child who speaks, reads, and writes in more than one language! Celebrate Bilingual Child Month honors these young cultural ambassadors who often have to function for their parents (in new immigrant families) and help the rest of us expand our world. Annually in October.

Africa