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World Tennis Day is an initiative of the International Tennis Federation (ITF) and StarGames. It first ran on March 4, 2013, intending to promote the sport of tennis and increase tennis participation among young players around the globe. Developed out of the success of the BNP Paribas Showdown in New York and Tennis Night in America, the promotional event has garnered tremendous support since its announcement in November 2012.
The inaugural World Tennis Day centered around two high-profile events: the BNP Paribas Showdown in New York and Hong Kong. These events featured current and former professionals competing and demonstrations of the ITF’s Tennis10s program.
World Tennis Day is a global grassroots initiative. The ITF encouraged its 210 national associations to support the day with their club activities to attract new tennis participants. By 2013, World Tennis Day activities took place in 58 countries.
World Tennis Day occurs on the first Monday in March.
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