The PROFESSIONAL Event, Editorial and Promotional Calendar

Today is:   June 17

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Professionals Event Champions

Media Sales & Advertising– Revenue Increasing Opportunities Abound with LEEP Calendar

Whether planning to launch a campaign, test an idea, or establish an event, LEEP helps you find the optimal time to deploy.

LEEP for Media Sales & Advertising Professionals

How often have you been listening to the news and heard the reporter say, "Today is ______.” You could kick yourself because if you'd known of that day, week, or month, your client is an expert in that subject and could be making the rounds on the talk shows, getting quoted in the media. Or, your social media advertising, partner placements, and other channels could benefit from additional engagement due to people seeking out that information.

Our founder started her career in media and advertising sales. She consistently tripled her territory within 12-18 months, and one of the secrets to that success was using industry-specific holiday and event calendars. They got her in the door, helped her with networking, and made her invaluable to clients. LEEP is designed around what media sales and advertising people need to access quickly. It will make your job easier and make you much more fun at networking events. People love little random factoids, and knowing what today is and the history behind the topic, it's a fabulous icebreaker and way to engage others whether one-on-one, through social media, in correspondences, by email, or on the LEEP keeps the current fresh.

Media sales and advertising professionals use LEEP to:

Initiate Ideas—LEEP Calendar is full of ideas for successful campaigns, fundraisers, and events you can take to your clients that will make you a hero in their eyes (and help you surpass your sales goals each month).

Generate Revenue—If an organization has set aside a specific month, day, or week, find out if additional co-op dollars are available from manufacturers to capitalize upon that event. Check with the regional managers of companies and organizations affected by the special event. Often they will have funds set aside to increase awareness that you can use to develop a promotion or event dovetailing with the national or international event.

Increase Engagement & Results—Use LEEP for advertising and promotional planning with agencies and individual companies. Most marketing is planned 6-18 months in advance. Traditionally, fiscal years begin in September, and budgets are finalized in July and August for the following year. As a media or advertising sales executive, you can take advantage of this by helping your clients plan their budget around existing events. The heightened awareness due to an event PR push by other organizations around specific events and awareness campaigns will make your client’s complimentary products/services more desirable during that time. Essentially, your clients can piggyback on the momentum already created.

Identify Conflicts—So many factors go into successfully executing a successful campaign. Don’t let a religious holiday, historical anniversary, major trade show, or something as simple as April Fools Day get in your way! Scan LEEP Calendar before you plan and minimize surprises due to insensitive dates or conflicts that could impact your campaign.

Reduce Costs—The promotion or campaign you’re planning may already be occurring in some manner elsewhere, opening opportunities for partnerships, sponsors, and co-productions. Rather than start from scratch, you can emulate or license. Or share the burden by joining an already successful campaign as a partner. The possibilities are endless when great minds think alike.

Sales, Bring in New Clients—The calendar is a tremendous icebreaker for new business development and an excellent strategy for securing that first meeting. Use it to get in the door and help your clients increase engagement, relevancy, and sales through their advertising and PR efforts. You’ll become an invaluable resource.

Schedule Products and Services Launch Parties at the Optimal Time—For example, if your client is releasing a new product related to diabetes, October and November have several weekly, daily, and monthly events designed to bring awareness to the public about diabetes maintenance, treatment, avoidance and living with the disease. Autumn is ideal for marketing a new diabetes product or service.

Media and Ad Pros, See What Others Are Doing in Your Market

With over 70 categories, LEEP includes several explicitly devoted to the needs of media sales and advertising professionals, including:

  • Industry-specific categories include Health, Legal, Food, Alcohol, Retail, Finance, Tourism, and Real Estate.

  • Anniversaries covering thousands of historical anniversaries throughout the year.

  • Specialized categories for Science & Mathematics, Technology, Entertainment, and Sports.

  • Demographic-focused categories include Women, Men, Children, Seniors, LGBTQ+, and individual nations.

  • Specialized categories include Conferences & Symposiums, Trade shows & Exhibitions, Fairs & Festivals, Competitions, Fundraisers and Rallies & Protests.

Find events quickly based on the industry, customer category, or complementary industries.

We’ve included the major and minor religious holidays for the Christian, Islam, Hindu, Buddhism, Sikh, and Jewish faiths. You’ll always know when a religious observance might improve your messaging or hinder attendance at an event. Know what you’re clients are observing and why. We’ve even included events for other faiths under “other religious observances.” We’ve got you covered!

Identify Partners, Opportunities, and Collect Valuable Competitive Intelligence

Then there is the intelligence available through the contact listings of event champions (requires a subscription to access). See which companies and organizations sponsor events. Find new partners and opportunities to promote your client’s product and see what others in your industry are doing. Are you planning an event? See if you’re competing with other events, avoid religious holidays that will impact attendance, and discover if there is an event you could sponsor. LEEP is full of ideas. Need one? LEEP has thousands of ideas. Create a new one or emulate successful events, fundraisers, and promotions elsewhere.

Getting Your Event Listed on LEEP

All events, awareness days, promotions, fundraisers, conferences, trade shows, festivals, and other happenings start with an idea. Do you have an idea for an event, an awareness day, promotion, or fundraiser you’d like to get the word out about? Start with LEEP. Here’s what it takes to get an event on LEEP or become the administrator of an event that already exists.

How to Get an Event on LEEP Calendar

LEEP, The Professional’s Trusted Calendar Source

LEEP Calendar's data comes from an extensive list of trusted sources, including national governments, the United Nations, various professional organizations, non-profits, NGOs, news outlets, cultural customs, and more.

We don’t use other calendar sites. Rather, we manually research and verify each event, letting you know if it is official, who is behind it, and where and when it occurs. While dates are subject to change, LEEP remains your most reliable source of upcoming events and observances. It's like having a crystal ball, but 1000 times more reliable.

Stay ahead of the curve and turn every day into an opportunity. Subscribe and open your world to the full power of LEEP Calendar today.


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