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Along with October, May is one of the most densely packed months of the year. It's before the summer humidity and the last whole month of the school year. The weather is warming in t...
The solstice on the 20th marks the onset of summer (Northern Hemisphere) or winter (Southern Hemisphere). Many people, particularly in Europe, North America and Asia, will be embarking o...
Spring has sprung in the north, and the first hints of Autumn are on the horizon in the south. April is the month spring (or fall) gets underway, and it is filled with religious celebrations, including the Mu...
International Friends Day was created by Facebook in 2016 and falls each year on the anniversary of its founding, February 4, 2004.
Utilizing the medium it pioneered - social media - the company produced a personalized Friends Day video that was distributed in the newsfeed of its users. Facebook members can edit to further personalize their videos and share it with friends on that said social media platform. In addition to the personalized videos, the company created stickers which Facebook users can use. Some of these include ‘Best Friends’ and ‘Friendship’ stickers!
The company uses this event to promote its anniversary, and with shrewd play on marketing, its products. It has managed to show how leveraging social media can deliver astonishing results.
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Jul 18, 2022EVENT MANAGER:
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