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November is the start of the holiday season in many parts of the world. It is a time for family, football, food, shopping and decorating, particularly in the Christian and Jewish world, leading to Christmas and...
Events in December 2024. Well, we made it to December. December is the holiday season, particularly in Western nations, where Christianity and Judaism are the faiths most common in the nation's past. ...
A toddler playing in the fountain at a park in Santa Fe, New Mexico—Photo LD Lewis. In August, we live through the Dog Days of Summer. It's hot and often humid, and those ...
International Friends Day was created by Facebook in 2016 and falls each year on the anniversary of its founding, February 4, 2004.
Utilizing the medium it pioneered - social media - the company produced a personalized Friends Day video distributed in its users' newsfeeds. Facebook members can edit to personalize their videos further and share them with friends on that social media platform. In addition to the personalized videos, the company created stickers that Facebook users can use. Some of these include 'Best Friends' and 'Friendship' stickers!
The company uses this event to promote its anniversary and, with a shrewd play on marketing, its products. It has managed to show how leveraging social media can deliver astonishing results.
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