Just a Card Indie Week began in 2016 as a grassroots effort led by artist Sarah Hamilton of London to encourage people to shop their local retailers in the lead-up and through Black Friday. Each year, thousands of small businesses supporting local artisans, shopkeepers, and independent retailers go out of business due to the expansion of the internet and big box retailers. This competition decimates the availability of unique, handmade, and handcrafted gifts. The shift away from boutiques kills jobs and destroys the fabric of communities. It doesn't take much to show your support. Something as small as purchasing a card (thus the name) can keep these unique and precious companies in business. By 2018, over 50,000 businesses across the United Kingdom had signed on to participate. Look for the "Just a Card" campaign sign in the shop window and show your support, even if it is just a simple piece of candy or a paper card. Every purchase keeps these businesses alive.
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LAST UPDATED:Jun 09, 2023
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