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A successful example of cause marketing, National Pet Cancer Awareness Month is sponsored by Blue Buffalo the pet food, Petco, Morris Animal Foundation and the Riedel Cody Fund. The month is dedicated to finding a cure for cancer in pets. This promotion is both a fund raiser and an awareness campaign.
Cancer will affect one out of every four dogs and of those, over half will die from the disease. In fact, cancer is the number one disease-related cause of death in both dogs and cats, according to Morris Animal Foundation, a world leader in advancing veterinary research.
During the month of May the promotion goes like this: For each bag of Blue Buffalo dog or cat food purchased at Petco stores across the country, one dollar will be donated to organizations such as the Morris Animal Foundation and others that provide funds to universities and clinics conducting research on the causes, prevention and treatment of canine and feline cancer.
This is one of two Pet Cancer Awareness Months, each with different sponsors.
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Jul 18, 2022EVENT MANAGER:
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