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About Beverage Day
Ends: May 06, 2024
DESCRIPTION:
National Beverage Day occurs each year in May.
It is likely this event first ran in the early twentieth century (1921) as part of a promotion by a bottling plant Re-Ly-On Bottler during Prohibition to assure the public of the safety of bottled drinks. At the time, food-borne diseases were common in unpasteurized beverages. Alcohol killed bacteria, but due to the Volstead Act was now illegal. The creation of Bottled Carbonated Beverage Day (later shortened to Beverage Day), espousing the virtues of carbonation in eliminating bacteria, was the focus of the campaign. In 1925 the association representing commercial bottlers chose the first Wednesday of May for their annual campaign.
National Beverage Day celebrates what we drink, from water and soda to milk, juice, and beer.
Several restaurants around the United States and Canada mark this day by offering free drinks with meal purchases. On National Beverage Day, it doesn’t hurt to ask where you dine today if they offer complimentary beverages.
Note: The traditional date for this event is the first Wednesday of May each year. Sometime in the last 30 years, people began marking it on May sixth. There is no historical context, patent, or organization sponsoring the event to tie it to May sixth.
VIDEOS
SUPPORTING DOCUMENTS
Guidelines for Labeling Energy Drinks
American Beverage Association Guidance Document to Mitigate the Potential for Benzene Formation in Beverages
ADDITIONAL IMAGES
Currently, this event does not have supporting images.
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