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Forget-Me-Not Days and The Longest Day, the Alzheimer's Association's annual fundraiser on the summer solstice in 2019.
Forget-Me-Not Days began with Bankers Life and Casualty Company, the national life and health insurer, in 2003 as the company's annual fundraiser to benefit the Alzheimer's Association. Bankers, agents, employees, and association volunteers nationwide hit the streets wearing distinctive green aprons and handing out packets of Forget-Me-Not seeds to raise awareness of the disease. One hundred percent of the donations collected benefit the Alzheimer's Association.
Since 2003, Bankers has helped raise over US$5 million for the Alzheimer's Association through this fundraiser.
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