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Country
- Africa
- Alcohol, Tobacco & Drugs
- Animals, Fish, Insects & Birds
- Anniversaries
- Australia
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- Brazil & S.America
- Buddhism
Category
- Afghanistan, AF
- Aland Island, AX
- Albania, AL
- Algeria, DZ
- American, Samoa, AS
- Andarra, AD
- Angola, AO
- Anguilla, Al
Event Type
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- 1 Day
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Today is: October 06
American Music Awards
Armed Forces Day (EG)(1973)
Badger Day, Ntl. (UK)
Bed & Breakfast, Country Inn Day (US/CA)
Cerebral Palsy Day, World
Coaches Day, Ntl
Communion Sunday, World (C)
Daylight Savings (AU), Begins
Daylight Savings (PY), Begins
Erntedankfest (DE)
G.O.E. Day, Ntl.
Geodiversity Day, International
German-American Day (1683)
Grand Final NRL Telstra Premiership (AU)
Inn Mascot Day, Bed and Breakfast
Ivy Day (IE)(1891)
Mad Hatter Day
Mental Health Awareness Week, Ntl
Noodle Day (2009)
Physicians Assistant Day (1967)
Plus Size Appreciation Day
Quaker Day, World
Tzom Gedaliah (J)
Albuquerque Balloon Fiesta, Intl. (US-NM)
Amputee Awareness Week (AU)
Animal Welfare Week
Back Care Awareness Week (UK)
Borderline Personality Disorder Week (AU)
Carry a Tune Week, Ntl (1746)
Curry Week, Ntl. (UK)
Customer Service Week, Ntl. (US/UK)
Dance Week, Ntl.
Digital Inclusion Week
Disability History & Awareness Weeks (US/CA)
Drive Safely Work Week
Egg Week, Ntl. (UK)
Elderly Filipino Week (PH)
Emergency Nurses Week
Fat Bear Week
Fire Prevention Week, Ntl. (1871)
Fish Supper, RNLI (UK)
Fish Supper, RNLI (UK)
Golden Week (CN)
Healthcare Foodservice Week, Ntl.
Healthcare Supply Chain Week, Ntl.
Heimlich Heroes Week, Ntl.
Manufacturing Week, Ntl.
Marine Week, Ntl. (ZA)
Mental Illness Awareness Week
Metric Week, Ntl.
Mystery Series Week
Navratri (H)
Nobel Prize Announcements
Pchum Ben Festival (KH)
Pet Obesity Week, World
Physicians Assistant Week (1967)
Public Relations Week (Getting the World to Beat a Path to Your Door)
Red Squirrel Week (UK)
Semana Cervantina (ES)(1547)
Space Week, World (1957)
Vegetarian Week, Ntl. (UK)
Walk Your Dog Week, Ntl.
Work Life Week, Ntl.(UK)
Work from Home Week, Ntl
ADHD Awareness Month
Adhik Ashvina (H)
Adopt-a-Dog Month, (AHA)
Adopt-a-Shelter Dog Month
Advertising, Co-op Advertising Awareness Month
Animal Safety & Protection Month, Ntl.
Antidepressant Death Awareness Month
Anxiety and Depression Awareness Month (AU)
Apple Month, Ntl.
Applejack Month
AquaTober
Architecture Month, Archtober
Arts & Humanities Month, Ntl.
Asu (S)
Autism Awareness Month (CA)
Bake & Decorate Month, Ntl.
Bat Appreciation Month
Battery Safety Month (Auto)
Bi-national Health Week (US/CA/MX-varies locally)
Big Draw, The
Big Draw, The
Bilingual Child Month, Celebrating the
Black History Month (UK)
Black Speculative Fiction Month
Blind Month, National Meet the
Blindness Awareness Month
Book Month, Ntl.
Breast Cancer Awareness Month, Ntl.
Bullying Month, Stop, Ntl.
Bullying Prevention Month, Ntl.
Caffeine Addiction Recovery Month
Car Care Month, Ntl. Fall
Caramel Month, Ntl.
Celiac Awareness Month (US)
Cheese Month, American
Chili Month, Ntl.
Chiropractic Health Month, Ntl.
Church Library Month
Church Safety and Security Month, Ntl.
City, Urban October
Class Reunion Month
Clergy Appreciation Month
Co-op Awareness Month
Collegiate Alcohol Awareness Month, Ntl.
Company Culture Month, Global
Company Culture Month, Global
Computer Learning Month
Contact Lens Safety Month
Cookie Month
Corn Month
Country Ham Month
Country Music Month
Crime Prevention Month, Ntl.
Cybersecurity Month, Ntl.
Danger Run (US-KY, IN, IL)
Dental Hygiene Month, Ntl.
Depression Education & Awareness Month
Dessert Month, Ntl.
Disability Employment Awareness Month
Diversity Awareness Month, Global
Domestic Violence Awareness Month
Down Syndrome Month, Ntl.
Dyslexia Awareness Month
Eat Better—Eat Together Month
Eczema Awareness Month
Emotional Intelligence Awareness Month
Energy Action Month, Ntl.
Eye Injury Prevention Month
Festival of Penha (BR-RJ)
Filipino American History Month (1587)
Financial Planning Month
Freethought, Month of, Ntl.
Gain the Inside Advantage Month, Ntl.
Gay & Lesbian History Month (1979)
German-American Heritage Month (1683)
Girls Night In (AU)
Go Sober Month (UK)
Golf Month, Australia
Great Cycle Challenge (AU)
Halloween Safety Month
Head Start Awareness Month
Health Literacy Month
Healthy Lung Month
Healthy Workplace Month (CA)
Hearing, Audiology Awareness Month, Ntl.
Hemophilia, Bleeding Disorders Month, Ntl. (AU)
Hispanic Heritage Month
Home Eye Safety Month
Indoor Air Quality (IAQ) Month, Ntl.
Islamic History Month (CA)
Italian-American Heritage Month (1492)
Kitchen & Bath Month, Ntl.
Learning Disabilities Month, Ntl. (CA/US)
Liver Awareness Month, Ntl.
Lupus Awareness Month (UK)
Medical Librarians Month, Ntl.
Medicine Abuse Awareness, Ntl.
Menopause Month, World
Muslim American Heritage Month (US)
Organize Your Medical Information Month
Orthodontic Health Month, Ntl.
Pedestrian Safety Month
Pescatarian Month, Ntl.
Pet Wellness Awareness Month, Ntl.
Pharmacist Month, American
Photographer Appreciation Month
Physical Therapy Month, Ntl.
Pickled Peppers Month
Pink Ribbon Breakfast (AU)
Pit Bull Awareness Month, Ntl.
Pituitary Awareness Month (UK)
Pizza Month, Ntl. (1984)
Polio Awareness Month, (CA/AU)
Polish-American Heritage Month
Popcorn Poppin' Month, Ntl.
Positive Attitude Month
Principal's Month, Ntl.
Rabi al-Thani (M)
Reading Group Month, Ntl. (1917)
Rett Syndrome Awareness Month
Roller Skating Month, Ntl.
STEM Mentoring Month
Sarcastic Awareness Month
Sausage Month, Ntl
Seafood Month
Seed Gathering Seasons (UK)
Senior's Month (AU-QLD)
Sensory Awareness Month, Ntl.
Shoctober - Defibrillator National Awareness Month (AU)
Spina Bifida Awareness Month, Ntl.
Spinach Lovers Month
Spinal Health Month, Ntl.
Squirrel Awareness and Appreciation Month
Stamp Collecting Month, Ntl
Stop America's Violence Everywhere (SAVE) Month
Substance Abuse Preservation Month, Ntl.
Sudden Infant Death Syndrome (SIDS) Awareness Month
Sunday School Teacher Appreciation Month
Teentober
Tishrei (J)
Turner Prize Exhibition (UK)
U.S.-Mexico Border Health Month
Vegetarian Month
Window Covering Safety Month, Ntl.
Winter Weather Preparedness Weeks (Varies by Location)
Women's History Month (CA)
Women's Small Business Month
Work & Family Month, Ntl.
Workplace Politics Awareness Month
Youth Justice Action Month, Ntl.
LEEP Calendar
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About National Programmatic Advertising Day
Retail , Career
United States
Ends: Nov 07, 2023
DESCRIPTION:
National Programmatic Advertising Day was created in 2019 by Adelphic, a division of Viant. Programmatic advertising has revolutionized the way advertising is bought and sold online. Automated technology allows advertisers and publishers to make quick, data-driven decisions.
Here's a look at digital advertising's evolution.
Early 2000s - The Beginning:
2000: The birth of the first ad networks. They gathered unsold inventory from publishers and offered it to advertisers at discounted prices.
2005: The rise of ad exchanges, platforms where publishers and advertisers could buy and sell ad space, took place. Google's acquisition of DoubleClick in 2007 propelled the growth of these platforms.
2010s - Rapid Growth and Evolution:
2010: Real-time bidding (RTB) emerged, enabling advertisers to bid on individual impressions based on user data, leading to greater efficiency and targeting precision.
2012: Demand-side platforms (DSPs) and supply-side platforms (SSPs) grew popular. DSPs let advertisers buy ad space efficiently, while SSPs help publishers sell to the highest bidder.
2014: Mobile programmatic surged as mobile device usage skyrocketed. Advertisers sought ways to target users across devices.
2015: The adoption of header bidding emerged. Now, publishers can offer inventory to multiple ad exchanges simultaneously.
2016: Issues like ad fraud, viewability, and transparency became hot topics. The industry sought solutions to ensure quality and trustworthiness.
2018: General Data Protection Regulation (GDPR) became the norm in Europe, requiring greater transparency and user consent for data collection.
2020s - The Age of Privacy and Integration:
2020: Third-party cookies will be phased out in Chrome by 2022, pushing the industry towards first-party data and privacy-first solutions.
2021: Contextual advertising, which targets users based on the content they're viewing rather than personal data, saw a resurgence as a privacy-friendly alternative.
2022: Integrating artificial intelligence and machine learning further optimized ad placements, targeting, and bid strategies.
From its early days of simple ad exchanges to the sophisticated AI-driven platforms of today, programmatic advertising has continuously evolved to meet the demands of a digital world. As privacy concerns dominate the discourse, the industry stands at another pivotal moment, looking for innovative ways to connect with audiences respectfully and effectively.
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