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About the Bird of the Year contest and fundraiser
Ends: Sep 16, 2024
DESCRIPTION:
NEW ZEALAND'S BIRD OF THE YEAR CONTEST AND FUNDRAISER
New Zealand's Bird of the Year contest is a unique and much-anticipated annual event and significant cultural phenomenon in the country (and now worldwide), quickly catching up in popularity to Katmai National Parks' Annual Fat Bear Contest.
Bird of the Year highlights the nation's diverse and often endangered avian species. Organized by Forest & Bird, the country's leading independent conservation organization, the non-profit created the event in 2005 to serve a dual purpose: to raise awareness about New Zealand's native birds and their habitats and to engage the public in conservation efforts.
Each year, a wide array of native birds, from the well-known Kiwi to lesser-known species like the Kakapo and Tūī, are nominated and campaigned for by their passionate supporters. Each voter chooses their five favorite birds and ranks them 1-5. The contest is a lively mix of light-hearted banter and heated discussion about conservation issues and who advocates for the most deserving bird, with creative campaigning, celebrity and politician endorsements, and various organizations campaigning for different birds. Campaigns for the birds often include witty slogans, humorous videos, and imaginative social media strategies. This approach has succeeded in engaging a broad audience, including younger generations, in conversations about biodiversity and conservation. The attention and fun engage voters in the challenges faced by New Zealand's native birds, such as habitat loss, predation by introduced species, and environmental changes.
The contest also serves as an educational platform. Through the various campaigns, the public learns about the distinctive features of each Bird, their role in the ecosystem, and the specific threats they face. This awareness-building is crucial in a country like New Zealand, which boasts a remarkable array of endemic bird species, many of which are threatened or endangered.
New Zealand's Bird of the Year contest is more than just a competition; it's a successful and innovative blend of conservation advocacy, education, and public engagement. Its playful yet purposeful approach has made it a beloved annual event highlighting the importance of preserving New Zealand's precious bird species and their natural habitats.
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