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About Harvey Wallbanger Day
United States
Ends: Nov 08, 2023
DESCRIPTION:
Harvey Wallbanger Day celebrates the Southern California cocktail.
The Harvey Wallbanger, a classic cocktail known for its distinctive combination of vodka, orange juice, and Galliano, has an exciting history of part legend and marketing genius. This drink became a staple of 1970s American cocktail culture, though its origins are somewhat murky and often debated.
According to popular lore, the Harvey Wallbanger is named for a Manhattan Beach surfer named Harvey in the 1950s. As the story goes, after losing a surfing competition, Harvey drowns his sorrows in a bar where he drinks vodka, orange juice, and Galliano. His inebriated attempts to leave the bar supposedly involved him banging into walls, thus earning the drink its name.
However, the more widely accepted story behind the Harvey Wallbanger is that it was the brainchild of marketing and promotional campaigns in the late 1960s and early 1970s. The drink is credited to Donato 'Duke' Antone, a legendary bartender who ran Duke's Blackwatch Bar in Los Angeles. He reportedly invented the cocktail in 1952, but it remained relatively obscure until the 1970s.
The natural rise to fame for the Harvey Wallbanger came when George Bednar, then marketing director for McKesson Imports Company, which imported Galliano, a sweet, herbal Italian liqueur, launched a promotional campaign. The campaign featured a whimsical cartoon character, Harvey Wallbanger, with the catchy slogan, "Harvey Wallbanger is the name, and I can be made!" This marketing strategy was a hit, and the Harvey Wallbanger became a trendy drink.
During the 1970s, the Harvey Wallbanger was synonymous with the party scene, reflecting the era's penchant for colorful and easy-to-make cocktails. Its sweet, smooth, and fruity flavor made it a hit among many drinkers.
The cocktail's popularity waned after the 1970s, but it has experienced periodic revivals as part of the cocktail resurgence. Today, the Harvey Wallbanger is appreciated for its taste and quirky place in cocktail history.
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