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Mar Dixon, a social media and audience development consultant in the arts sector, created Museum Selfie Day in 2014 to encourage people to visit and engage with museums.
The idea for Museum Selfie Day emerged from Dixon's observations of the evolving role of technology and social media in shaping cultural experiences. Recognizing the growing trend of selfie photography and its potential as a tool for engagement, Dixon proposed a day where visitors visit museums, mark their visit with selfies, and share them on social media platforms using the hashtag #MuseumSelfie. At first, the museums were cautious. Up until this point, photography was limited or prohibited inside of most. However, they also needed to engage younger people. The concept was simple yet innovative, combining the modern selfie phenomenon with the traditional museum setting.
Museum Selfie Day's impact extends beyond merely taking photos. It connects the public and museums, encouraging individuals to visit and explore these cultural institutions and share their experiences. It also allows exhibits and artwork to reach a broader audience, sparking interest in art, history, and science.
Within two years of its inception, Museum Selfie Day gained traction on social media, with museums and visitors worldwide participating enthusiastically. The day highlights the role of social media in modern-day cultural consumption and the importance of making museums accessible and appealing to a wider, tech-savvy audience.
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