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About International Friends Day
Technology & Telecom
Ends: Feb 04, 2024
DESCRIPTION:
International Friends Day was created by Facebook in 2016 and falls each year on the anniversary of its founding, February 4, 2004.
Utilizing the medium it pioneered - social media - the company produced a personalized Friends Day video distributed in its users' newsfeeds. Facebook members can edit to personalize their videos further and share them with friends on that social media platform. In addition to the personalized videos, the company created stickers that Facebook users can use. Some of these include 'Best Friends' and 'Friendship' stickers!
The company uses this event to promote its anniversary and, with a shrewd play on marketing, its products. It has managed to show how leveraging social media can deliver astonishing results.
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