About International Negroni Week

DESCRIPTION:

Negroni Week celebrates the classic Italian cocktail known for its distinctively bitter flavor profile, which some find to be an acquired taste. The Negroni has become a staple in the craft cocktail scene, often used as a benchmark to assess the quality of a bar or bartender. The week's activities benefit the non-profit Slow Food, a global movement in 160 countries of local communities and activists seeking to change the world through healthy food and beverage that is good for the planet.

The exact origin of the Negroni is debated, with the most widely accepted story originating the drink in Florence, Italy, around 1919. According to the tale, Count Camillo Negroni asked a bartender to strengthen his favorite drink, the Americano, by replacing the soda water with gin. The bartender also added an orange garnish rather than the traditional lemon garnish of the Americano to signify that it was a different drink. From there, the Negroni was born.

Recipe:

The Negroni is a simple cocktail with equal parts of gin, Campari, and sweet vermouth.

Combine the gin, Campari, and sweet vermouth into an ice-filled cocktail shaker to make a Negroni. Shake and strain the mixture into a glass filled with ice. Garnish with an orange peel or slice.

Variations of the Negroni include the:

Boulevardier—bourbon or rye whiskey replaces gin.
Negroni Sbagliato—prosecco or sparkling wine replaces the gin.
White Negroni—uses Lillet Blanc or Cocchi Americano instead of vermouth and Suze in place of Campari.

With its beautiful red hue and distinctive flavor, Negroni remains a beloved classic in the cocktail world. Whether you enjoy it as an aperitif or a digestif, its bold and balanced flavors will leave an impression.