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About the Peach Bowl
United States
Ends: Jan 09, 2026
DESCRIPTION:
THE JUCIEST BOWL GAME:
THE PEACH BOWL
The Peach Bowl, officially known as the Chick-fil-A Peach Bowl, is a prominent college football game held annually in Atlanta, Georgia. Since its inception in 1968, it has become a staple of the college football postseason, offering thrilling matchups and contributing to the sport's rich tradition.
The Lions Clubs of Georgia founded the Peach Bowl as a fundraiser for local charities. The first game occurred on December 30, 1968, at Grant Field, with Louisiana State University (LSU) defeating Florida State University (FSU) 31-27. The game moved to Atlanta-Fulton County Stadium in 1971 and later to the Georgia Dome in 1992 before finding its current home at Mercedes-Benz Stadium in 2017.
Initially considered a minor bowl, the Peach Bowl steadily gained prestige, becoming one of the most well-regarded postseason games. 1993 Chick-fil-A became the title sponsor, significantly boosting the bowl's profile and financial stability. The game's alignment with the Southeastern Conference (SEC) and the Atlantic Coast Conference (ACC) further elevated its status, often featuring top-ranked teams and high-stakes contests.
The Peach Bowl's importance surged in 2014 when administrators included it in the College Football Playoff (CFP) rotation. Now, it hosts a CFP semifinal game every three years, solidifying its role in determining the national champion. This elevated status has brought even greater national attention and high-caliber matchups to the Peach Bowl.
Beyond the game itself, the Peach Bowl substantially impacts Atlanta's economy, drawing thousands of visitors and generating significant revenue for local businesses. The bowl also engages in philanthropic efforts, contributing millions of dollars to charitable organizations and scholarships.
The Peach Bowl's legacy includes thrilling games, legendary performances, and its evolution from a charitable event to a critical college football playoffs event. Its athletic excellence, economic contribution, and community support underscore its lasting significance in college football.
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