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Red Mitten Day, initiated by Hudson's Bay, Canada's iconic department store, is an annual event celebrating and supporting Canadian athletes. Launched in 2009 in the lead-up to the Vancouver 2010 Olympic Winter Games, the day is marked by the sale of red mittens, with a portion of the proceeds going to the Canadian Olympic Foundation.
The idea behind Red Mitten Day is simple yet impactful: for each pair of red mittens sold, Hudson's Bay donates a percentage to support Canadian athletes through funding for training, equipment, and other essential resources. The red mittens symbolize Canadian pride and Olympic spirit, featuring a white maple leaf and the Olympic rings.
Red Mitten Day typically occurs in November, aligning with the beginning of the winter sports season and the Olympic Games lead-up. The initiative has been widely embraced by Canadians, with millions of pairs of mittens sold since its inception. Canadians often wear these mittens to support their athletes during Olympic events.
Red Mitten Day's success speaks to Canada's strong community spirit and national pride in its Olympic and Paralympic teams. The campaign has raised significant funds for the Canadian Olympic Foundation, which has contributed to Canadian athletes' success on the world stage.
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