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This sign in a store window in Dublin gave me a good laugh! At 18, we're all geniuses. By 30, we realize we're idiots! Photo LD Lewis July is a Jamboree of Events! Happy July. Like every month, I pick...
June's Gems Welcome to June. School is out, fun is in, and business tends to slow down for the next three months. Another June theme is children and keeping them engaged, learning and growi...
Prom, graduation, mothers, boating and barbeques are several themes in May. Along with October, May tends to be one of the most densely packed event months of the year. It's before the summer humidity and t...
Businesses lose millions of dollars each year because they fail to use the cooperative advertising funds (co-op) made available by original equipment manufacturers, brands, and service providers. Co-op funds are used for marketing your business, with most expiring at the end of the year. We're heading into the fourth quarter; use Co-op Advertising Awareness Month to see if your company has any unspent co-op advertising dollars. You just might be surprised.
Not sure how to claim them or use them? Every major media outlet, be it print, online, outdoor, events, or broadcast, will have at least one person on their sales staff who is an expert on co-op advertising. Most senior-level account managers will also be experts. Contact the medium or organization you want to market through, and they'll find out if you have co-op funds, help you file the paperwork, monitor the ads to ensure compliance and provide you with the proof you need to get reimbursed. All you have to do is make that call.
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