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A toddler playing in the fountain at a park in Santa Fe, New Mexico—Photo LD Lewis. In August, we live through the Dog Days of Summer. It's hot and often humid, and those ...
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A successful example of cause marketing, National Pet Cancer Awareness Month is sponsored by Blue Buffalo, the pet food, Petco, Morris Animal Foundation, and the Riedel Cody Fund. The month seeks to find a cure for pet cancer and is a fundraiser and an awareness campaign.
Cancer will affect one out of every four dogs; of those, over half will die. According to Morris Animal Foundation, a world leader in advancing veterinary research, cancer is the number one disease-related cause of death in dogs and cats.
The May promotion goes like this: For each bag of Blue Buffalo dog or cat food purchased at Petco stores across the country, one dollar goes to organizations such as the Morris Animal Foundation and others that provide funds to universities and clinics researching the causes, prevention, and treatment of canine and feline cancer.
National Pet Cancer Awareness Month is one of two months highlighting pet cancers, each with different sponsors.
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