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About Keep America Beautiful Month
Ends: Apr 30, 2025
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If you were alive in the 1970s, you’d remember the Crying Indian commercial (below), considered one of the most incredible public service announcements ever for Keep America Beautiful.
Keep America Beautiful Great American Cleanup is the nation’s most extensive annual community improvement program that harnesses the power of over 4.5 million volunteers to build vibrant communities. Over 1,200 affiliates and participating organizations engage volunteers each year to take action in their communities through programs that deliver positive and lasting impact through events focused on waste reduction, recycling, beautification, and community greening.
Keep America Beautiful celebrates their work each April during Keep America Beautiful month. Their core issues of preventing litter, reducing waste, and beautifying communities go hand in hand with the work of GFWC.
Update: Various culture activist groups decided the Crying Indian commercial represents cultural appropriation and pressured for its removal. In March 2023, the commercial was officially retired.
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