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November is the start of the holiday season in many parts of the world. It is a time for family, football, food, shopping and decorating, particularly in the Christian and Jewish world, leading to Christmas and...
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National Tire Safety Week is a USTMA initiative to rally the tire industry in a focused effort to help drivers learn simple yet essential steps to maintain their tires. USTMA is the national trade association for tire manufacturers.
“Technology and sophisticated engineering are the heart and soul of tires,” said Anne Forristall Luke, USTMA president, and CEO. “Tire manufacturers go to great lengths to produce tires for long-lasting, safe performance. And that commitment to quality extends beyond the factory. Tire manufacturers want to be a resource to consumers to help them understand the importance of regular maintenance to safety and how best to take care of their tires.”
Tire manufacturers, retailers, and others nationwide work to educate motorists about proper tire care and maintenance. Participating retail outlets join the nationwide effort to promote tire care through advertising, promotions, free tire pressure checks, and community and media outreach.
This event can occur at the end of May or early June, with the actual date posted 45-60 days before.
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