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21 Themes and 'Year of' Events for 2025 PART ONE, THE FIRST 12 Every year, various organizations announce the theme for the year. These themes can focus on causes, such as aesthetics and color tre...
November is the start of the holiday season in many parts of the world. It is a time for family, football, food, shopping and decorating, particularly in the Christian and Jewish world, leading to Christmas and...
Events in December 2024. Well, we made it to December. December is the holiday season, particularly in Western nations, where Christianity and Judaism are the faiths most common in the nation's past. ...
Businesses lose millions of dollars each year because they fail to use the cooperative advertising funds (co-op) made available by original equipment manufacturers, brands, and service providers. Co-op funds are used for marketing your business, with most expiring at the end of the year. We're heading into the fourth quarter; use Co-op Advertising Awareness Month to see if your company has any unspent co-op advertising dollars. You just might be surprised.
Not sure how to claim them or use them? Every major media outlet, be it print, online, outdoor, events, or broadcast, will have at least one person on their sales staff who is an expert on co-op advertising. Most senior-level account managers will also be experts. Contact the medium or organization you want to market through, and they'll find out if you have co-op funds, help you file the paperwork, monitor the ads to ensure compliance and provide you with the proof you need to get reimbursed. All you have to do is make that call.
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