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Along with October, May is one of the most densely packed months of the year. It's before the summer humidity and the last whole month of the school year. The weather is warming in t...
The solstice on the 20th marks the onset of summer (Northern Hemisphere) or winter (Southern Hemisphere). Many people, particularly in Europe, North America and Asia, will be embarking o...
Spring has sprung in the north, and the first hints of Autumn are on the horizon in the south. April is the month spring (or fall) gets underway, and it is filled with religious celebrations, including the Mu...
Businesses lose millions of dollars each year because they fail to use the cooperative advertising funds (co-op) made available by original equipment manufacturers, brands, and service providers. Co-op funds are used for marketing your business, with most expiring at the end of the year. We're heading into the fourth quarter; use Co-op Advertising Awareness Month to see if your company has any unspent co-op advertising dollars. You just might be surprised.
Not sure how to claim them or use them? Every major media outlet, be it print, online, outdoor, events, or broadcast, will have at least one person on their sales staff who is an expert on co-op advertising. Most senior-level account managers will also be experts. Contact the medium or organization you want to market through, and they'll find out if you have co-op funds, help you file the paperwork, monitor the ads to ensure compliance and provide you with the proof you need to get reimbursed. All you have to do is make that call.
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