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A toddler playing in the fountain at a park in Santa Fe, New Mexico—Photo LD Lewis. In August, we live through the Dog Days of Summer. It's hot and often humid, and those ...
Can you hear that sigh of relief from parents worldwide? Yes! September marks the return of students to school, a global phenomenon. Preparations for the ACT and SATs begin earnestly for ...
October is the busiest month for events, with 5% more happening than in May, the second most eventful month. Sailing enthusiasts will be glued to the finals of this year's Am...
Businesses lose millions of dollars each year because they fail to use the cooperative advertising funds (co-op) made available by original equipment manufacturers, brands, and service providers. Co-op funds are used for marketing your business, with most expiring at the end of the year. We're heading into the fourth quarter; use Co-op Advertising Awareness Month to see if your company has any unspent co-op advertising dollars. You just might be surprised.
Not sure how to claim them or use them? Every major media outlet, be it print, online, outdoor, events, or broadcast, will have at least one person on their sales staff who is an expert on co-op advertising. Most senior-level account managers will also be experts. Contact the medium or organization you want to market through, and they'll find out if you have co-op funds, help you file the paperwork, monitor the ads to ensure compliance and provide you with the proof you need to get reimbursed. All you have to do is make that call.
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