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About Jeans for Genes Day
Fundraising Event , Australia
Ends: Aug 01, 2025
DESCRIPTION:
JEANS FOR GENES DAY
RAISING FUNDS FOR CHILDREN'S GENETIC RESEARCH
Held on the first Friday in August, Jeans for Genes Day raises awareness and funds for research into genetic diseases and birth defects. One in every 20 Australian children is born with a genetic condition—ranging from cystic fibrosis and Down syndrome to rare metabolic disorders—and the initiative supports innovation in gene therapy, specialist care, counseling, nursing, and equipment for affected families. The fundraising has produced significant outcomes: the inaugural campaign raised A$250,000 and, within two years, totaled nearly A$900,000. Since its inception, over A$61 million in donations have been raised to support CMRI's (Children's Medical Research Institute) pioneering research.
In 1994, CMRI led a brainstorming session in which staff and volunteers pitched ideas and donated A$2 each to test concepts. Jeans for Genes – a clever play on words – emerged as a front-runner. The campaign's first external launch was packaged by ad agency John Bevins Pty Ltd, accompanied by the slogan, "I'll wear mine on August 9." High-profile Australians, including golf legend Greg Norman and rock star Mick Jagger, were among the first celebrity ambassadors.
Jeans for Genes Day is a nationwide campaign celebrated across Australia. From remote rural schools to municipalities, participants fundraise and learn about genetic conditions that impact communities in every state and territory.
PARTICIPATION
SCHOOLS across Australia hold fundraising events by encouraging students and staff to wear jeans instead of uniforms in exchange for a small donation. Classroom assemblies often include educational activities about genetics—such as hands‑on experiments or discussions—emphasizing empathy and inclusion.
WORKPLACES participate, with businesses joining CMRI's "Jean-ius Club" and encouraging employees to wear jeans, purchase branded badges or merchandise, and make online donations.
Additionally, peer-to-peer fundraising has expanded opportunities throughout the year, including events like Jog for Genes, Jump for Genes, The Great Cycle Challenge ("Lycra for Genes"), and Jam for Genes.
Jeans for Genes Day combines community engagement, education, and fundraising in a simple yet powerful way. It fosters a greater public understanding of the prevalence and challenges of genetic diseases, promotes early intervention and support, and directly funds breakthrough research at CMRI. Moreover, its model has inspired international partners such as Genetic Disorders UK, reinforcing global collaboration, though the Australian and UK events operate independently.
JEANS FOR GENES BY THE NUMBERS (2025)
—Inception: 1994, CMRI-led brainstorming session leading to the Jeans for Genes concept.
—First fundraiser: Raised A$250,000 with celebrity involvement
—Two-year total: Nearly A$900,000
—Cumulative total: Over A$61 million raised by CMRI through national participation
—Target beneficiaries: Children with genetic disorders across Australia, via CMRI-led research and support
Jeans for Genes Day demonstrates how a simple, inclusive campaign—wear your jeans, give what you can—can unite Australians in a shared mission to support children, advance scientific research, and raise awareness of genetic diseases.
VIDEOS
SUPPORTING DOCUMENTS
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ADDITIONAL IMAGES
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