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Package Protection Day, created by Ring.com in 2016 to battle porch pirates, is observed annually in the United States on the first Wednesday after Thanksgiving. It addresses the modern issue of package theft, especially prevalent during the holiday season.
Package Protection Day aims to raise awareness about the importance of protecting deliveries and offers strategies to prevent theft, a growing concern in the era of online shopping. It encourages consumers to be more vigilant and proactive in securing their deliveries, especially during the high-volume shipping period following Black Friday and Cyber Monday sales.
This observance involves various stakeholders, including delivery services, e-commerce companies, and law enforcement agencies, who share tips and best practices for package safety. It highlights the collaborative efforts between delivery companies, online retailers, and consumers in addressing the challenge of package theft.
The day has gained relevance as online shopping continues to grow, with more people relying on home deliveries for a wide range of products. It reflects the changing dynamics of consumer behavior and the need for increased security measures in the digital age.
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