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The week, which will again feature a daily morning encouragement and reminder email from NAA leaders, will look like this:
National Auctioneers Week and National Auctioneers Day (on Saturday) celebrate the Auctioneering profession and seek to educate the public on auctions. Each day has a different theme leading up to the last day celebrating the profession. Toolkits are available on the National Auctioneers Association Website.
Daily themes during the week are:
“Logo Monday” – Post the NAA Logo as your social media profile pic. Write a post about how excited you are that it is National Auctioneers Week. Tag it with #AuctionsWork and #NAAPro!
“Teach ‘em Tuesday” – Highlight your commitment to continuing education as an NAA member and how your commitment puts the “Pro” in #NAAPro! Also, if it applies to you, take this opportunity to explain your designations. Tell people what those letters behind your name mean!
“Walk The Talk Wednesday” – As an auction professional, you are an advocate for your community in many ways. Posting photos of you and your elected officials is always important, but this year, you also can clearly explain your community advocacy efforts and value through an NAA-supplied social media post!
“Banner Success Thursday” – Show your clients love! Post photos and videos of your clients holding your “Success with our #NAAPro!” sign. Social media post: #AuctionsWork when facilitated by an #NAAPro!
“Philanthropy Friday” – Nearly every auction professional is involved in his or her community’s philanthropic activities in some way, and an NAA member’s time, effort, and fundraising abilities are often sought after. Now, you can highlight your involvement and bring awareness to the groups you help throughout the year! Tag them in a post and tell your stories of how #AuctionsWork for so many great causes.
“Celebration Saturday” – It’s National Auctioneers Day! Let’s honor your clients and customers by sharing a heartfelt message to them on your page. NAA will supply you with an example! And, cap off your post with a call to action or invitation to an upcoming auction, to do business, or to tour your auction company. Open those doors!
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