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LEEP INK FEATURES
Part II
There are several unique focuses for 2025. I covered the first 12 in Part One. The following are the rest I have discovered for this year. As with all issues of LEEP Ink, the following descriptions are a...
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About Co-op Advertising Awareness Month
Retail
Ends: Oct 31, 2022
DESCRIPTION:
Each year businesses lose millions of dollars because they fail to use the cooperative advertising funds (co-op) made available by original equipment manufacturers, brands, and service providers. Co-op funds are used for marketing your business, with most expiring at the end of the year. We're heading into the fourth quarter; use Co-op Advertising Awareness Month to see if your company has any unspent co-op advertising dollars. You just might be surprised.
Not sure how to claim them or use them? Every major media outlet, be it print, online, outdoor, events, or broadcast, will have at least one person on their sales staff that is an expert on co-op advertising. Most senior-level account managers will also be experts. Contact the medium or organization you want to market through, and they'll find out if you have co-op funds, help you file the paperwork, monitor the ads to ensure compliance, and provide you with the proof you need to get reimbursed. All you have to do is make that call.
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