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About Co-op Advertising Awareness Month

Worldwide
EVENT NAME:
Advertising, Co-op Advertising Awareness Month
EVENT CATEGORIES:
Finance & Banking , Media
Retail
Dates Active:
Begins: Oct 01, 2022
Ends: Oct 31, 2022
EVENT ADDRESS:
RESERVE TICKETS:

DESCRIPTION:

Each year businesses lose millions of dollars because they fail to use the cooperative advertising funds (co-op) made available by original equipment manufacturers, brands, and service providers. Co-op funds are used for marketing your business, with most expiring at the end of the year. We're heading into the fourth quarter; use Co-op Advertising Awareness Month to see if your company has any unspent co-op advertising dollars. You just might be surprised.

Not sure how to claim them or use them? Every major media outlet, be it print, online, outdoor, events, or broadcast, will have at least one person on their sales staff that is an expert on co-op advertising. Most senior-level account managers will also be experts. Contact the medium or organization you want to market through, and they'll find out if you have co-op funds, help you file the paperwork, monitor the ads to ensure compliance, and provide you with the proof you need to get reimbursed. All you have to do is make that call.

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LAST UPDATED:

Sep 28, 2022

EVENT MANAGER:

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