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About National Granola Bar Day
Ends: Jan 21, 2024
DESCRIPTION:
Granula, as it was initially called, originated in an 1863 mental health institution, the Jackson Sanitarium, and was popularized by Dr. James Caleb Jackson of Dansville, New York, to improve digestion.
The name was later changed to granola by the Kellogg company to avoid a legal dispute when Kellogg began creating a similar baked cereal. Granola is baked, and muesli, which is similar, is the raw form of granola.
By the early 20th century, granola slipped from favor. But oats and muesli were already being used to create cereal bars called "flapjacks" in the United Kingdom and muesli bars in Oceania. These were considered desserts and very similar to today's mass-produced bars.
The flower children of the 1960s would revive it, pimping it with dried fruits and nuts. The ancient food, now marketed as a health food and a popular alternative to fast food on the go, was set to explode onto the market.
The addition of the granola bar (basically a cookie in bar form and marketed as healthy) soon entered the snack and breakfast market during the mid-1970s to early 1980s. Today they are one of the most popular adult "sweets" and are often used as meal replacements.
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