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National Donut (Doughnut) Day commemorates a 1938 marketing campaign deployed by the Salvation Army and created by Dr. Morgan Pett during WWI.
National Donut Day began as a gesture by Morgan Pett, a military doctor treating wounded soldiers during the First World War. As he was helping the soldiers, he would give a donut to raise their spirits. One soldier who particularly appreciated the gesture was Lieutenant General Samuel Geary. He and Pett later created a fundraiser to make sure every injured soldier treated received the ‘edible lifesaver’ we call a donut.
This gesture caught the attention of the Salvation Army, who, in turn, began using it with the soldiers assigned in France starting in 1938.
During National Donut Day, shops offer free donuts to customers.
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