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LEEP INK FEATURES
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About National Cereal Day
United States
Ends: Mar 07, 2023
DESCRIPTION:
Granola is the first cereal, and it was created in 1863 by James Caleb Jackson. A vegetarian, Jackson operated Our Home on the Hillside, which the Jackson Sanatorium later replaced in Dansville, New York.
In 1906, the Kellogg brothers entered the mass-produced cereal market with cornflakes. At the time, there were 42 competing brands in Michigan. The Kellogg Brothers were savvy marketers and disguised their cornflakes from others by signing the box and stating theirs were "The Original."
They were on the cusp of a massive shift in consumer eating.
A few years later, the process for pasteurizing milk was perfected, thus allowing it to last longer when refrigerated. Concurrently, with people now working and living in cities, the heavy protein and calorie breakfast of the past began to give way to a lighter carbohydrate breakfast. Cereal quickly became the preferred choice economically and for time.
The Kellogg Brothers were able to build the business with various innovations to their packaging, marketing, and product offerings. In the 1920s, cereal became an exported product to the rest of the world. By the 1930s, with the world engulfed in the Great Depression, cereal became a meal substitute with added vitamins and minerals.
Today cereal is an 11-billion-dollar-a-year business with a wide variety of tastes, flavors, and consistencies. Walk into any modern supermarket and see an entire row dedicated to cereal: 250 different types. Honey Nut Cheerios by General Mills continues to be the top-selling cereal in the world.
Granola Day is an unofficial event with no sponsor.
VIDEOS
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SUPPORTING DOCUMENTS
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